A love story as old as time, the love between a girl and her dog.
From the moment Alfie came home, we started sharing our life together, building a beautiful community around the world along the way. If you’ve followed our journey, you’ll know how much we love to romanticise the everyday — getting ready together, styling his outfits to match mine, wearing our favourite colours, and finding beauty in the little moments we share.
I wanted the pieces Alfie wore to feel just as considered as the things I chose for myself: stylish, timeless, unique, beautifully made, and designed to last.
That idea became Love Alfie.
A curation of collections dedicated to the love we all have for our dogs, and to celebrate the little rituals we romanticise every day.
Because for us, the dress code applies to everyone.
Every print is exclusive to us. Every colourway is refined over months. We strive to find the perfect shades. Each piece designed to style seamlessly with your wardrobe.
Because they’re never “just a dog”. They’re our best friends, our family, and they deserve beautiful things too.
We hope you enjoy our latest collection 'Me, you and something blue.'
And with so many new pieces still to come, we can’t wait to show you what’s next.
